March 18, 2021

YouTube brings TikTok-style 'Shorts' to United States

YouTube, the video service owned by Google, is bringing its short-form clip service to the US market in a ramped up challenge to
YouTube, the video service owned by Google, is bringing its short-form clip service to the US market in a ramped up challenge to TikTok

YouTube on Thursday started rolling out an early version of its Shorts quick-clip feature in the United States, ramping up its challenge to TikTok.

The popularity of YouTube Shorts soared during testing in India, and it has been racking up more than 6.5 billion views a day by people tuning in overall, according to product lead Todd Sherman of the Google-owned .

"We're introducing our YouTube Shorts Beta to the United States starting today, as we continue to build the experience alongside our ," Sherman said.

"We plan to introduce more features as we continue to build Shorts alongside creators and artists."

YouTube is also working on ways for people to make money from audiences at Shorts, according to Sherman.

The new service is the latest to challenge the fast-growing Chinese-owned TikTok which has faced scrutiny over its ties to the Beijing government.

Netflix early this month added a "Fast Laughs" feature to its iPhone app, serving up comic clips in rapid fire, in a move taking on the popular video app TikTok.

Facebook-owned Instagram responded to TikTok's popularity with their own short video format called Reels last August.

And in November, Snapchat launched Spotlight, a public feed of content produced by users.

© 2021 AFP

Citation: YouTube brings TikTok-style 'Shorts' to United States (2021, March 18) retrieved 16 April 2024 from https://techxplore.com/news/2021-03-youtube-tiktok-style-shorts-states.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

YouTube Shorts eyes TikTok competition with 3.5 bn daily views in India
5 shares

Feedback to editors
Safeguarding the future of online security with AI and metasurfaces

9 hours ago
Security vulnerability in browser interface allows computer access via graphics card

12 hours ago
AI's new power of persuasion: Study shows LLMs can exploit personal information to change your mind

12 hours ago
Research team manufactures the first universal, programmable and multifunctional photonic chip

12 hours ago
Researchers develop stretchable quantum dot display

13 hours ago
Mimicking fish to create the ideal deep-sea submersible

13 hours ago
Advance in light-based computing shows capabilities for future smart cameras

15 hours ago
Metasurface antenna could enable future 6G communications networks

Apr 12, 2024
Making cement is very damaging for the climate. One solution is opening in California

Apr 12, 2024
New computer vision tool can count damaged buildings in crisis zones and accurately estimate bird flock sizes

Apr 11, 2024
Load comments (0)