This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility:

fact-checked

reputable news agency

proofread

Meta vows EU privacy tweak after massive fine

Meta was hit with a 390 million euro fine ($425 million) in December after it failed to convince European regulators that gather
Meta was hit with a 390 million euro fine ($425 million) in December after it failed to convince European regulators that gathering data to serve up tailored ads was a necessary part of its contract with users.

Facebook owner Meta said on Thursday it would tweak how it collects data on users in Europe after it got fined for failing to ask for proper permission.

Tech firms like Meta and Google use data to serve up highly targeted ads, and they have struggled to comply with the strict rules of the EU's massive 2018 data privacy regulation (GDPR).

Meta was hit with a 390 million euro fine ($425 million) in December after it failed to convince regulators that gathering to serve up tailored ads was a necessary part of its contract with users.

In an update to a blog post on Thursday, the firm said that from next Wednesday it would start relying on "legitimate interest", a part of the GDPR that can let companies sidestep the strictest rules.

However, campaign group NOYB, which has filed complaints against the tech giants across Europe, was unimpressed.

"Meta is switching one illegal practice for another illegal practice," said the campaign group's Max Schrems.

Schrems said Meta's move was a "slight improvement" as it would allow European users of Facebook and Instagram to opt out of targeted advertising.

But he accused the firm of conducting an "absurd game" and promised to continue the .

Meta said it believed its justifications were legal under GDRP and stressed that it was as usual.

"It is important to note that this legal change does not prevent personalized advertising on our platform, nor does it affect how advertisers, businesses or experience our products," the firm said in its blog update.

© 2023 AFP

Citation: Meta vows EU privacy tweak after massive fine (2023, March 30) retrieved 22 July 2024 from https://techxplore.com/news/2023-03-meta-vows-eu-privacy-tweak.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

Meta fined 390M euros in latest European privacy crackdown

4 shares

Feedback to editors