Business

Applying blockchain to digital advertising

The same technology that secures cryptocurrency systems could also protect users from invasive and predatory advertising, according to a new study from researchers at the University of Georgia.

Internet

Facebook-owner Meta to roll out paid subscription

Facebook, the social network that was supposed to stay free "always," and its stablemate Instagram launched on Sunday a paid subscription service, as the advertising-based business model that has long dominated the internet ...

Consumer & Gadgets

The world of deepfake advertising is coming this decade

Manipulated advertising is becoming an increasingly prevalent phenomenon in marketing. Techniques such as deepfakes leverage artificial intelligence and machine learning to generate convincing, true-to-life, synthetic replicas ...

Internet

Google's ad sales slow dramatically, eroding parent's profit

Summertime revenue growth at Google's corporate parent slipped to its slowest pace since the pandemic jarred the economy more than two years ago, with advertisers clamping down on spending and bracing for a potential recession.

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