Consumer & Gadgets

Apple partners with OpenAI as it unveils 'Apple Intelligence'

Apple on Monday unveiled "Apple Intelligence," its suite of new AI features for its coveted devices—and a partnership with OpenAI—as it seeks to catch up to rivals racing ahead on adopting the white-hot technology.

Business

Unionized US Apple store votes to authorize strike

Unionized workers at a Maryland Apple store voted on Saturday to authorize a strike, which would mark the first such labor action against the retailer in the United States if it goes forward.

Consumer & Gadgets

Apple apologizes for iPad 'Crush' ad after backlash

Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects linked to human creativity, infuriating artists.

Consumer & Gadgets

iPad 'Crush' ad causes uproar amid AI anxiety

An ad for the new iPad Pro caused an uproar Wednesday for showing an industrial-sized hydraulic press crushing objects linked to human creativity—such as a record player and trumpet—into a sleek tablet.

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Apple Inc.

Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, and Final Cut Studio, a suite of professional audio and film-industry software products. The company operates more than 250 retail stores in nine countries and an online store where hardware and software products are sold.

Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has about 35,000 employees worldwide and had worldwide annual sales of US$32.48 billion in its fiscal year ending September 29, 2008. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2009.

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