Energy & Green Tech

Hydrogen flight looks ready for take-off with new advances

The possibility of hydrogen-powered flight means greater opportunities for fossil-free travel, and the technological advances to make this happen are moving fast. New studies from Chalmers University of Technology, in Sweden, ...

Computer Sciences

How easy is it to get AIs to talk like a partisan?

Recently, stories about AI have been leading the news, including deals about publications licensing their content, or content errors made by AI. Now, a new paper by computer science Ph.D. student Kai Chen, Professor Kristina ...

Business

Q&A: Technology roadmapping in teaching and industry

Innovation is rarely accidental. Behind every new invention and product, including the device you are using to read this story, is years of research, investment, and planning. Organizations that want to reach these milestones ...

Engineering

How green cities could remove CO₂ from the atmosphere

More than a thousand cities around the world now have "net zero" pledges: they want to emit only as much CO2 into the atmosphere as they can simultaneously recapture. An elaborate meta-study has now summarized the state of ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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