Business

Q&A: Technology roadmapping in teaching and industry

Innovation is rarely accidental. Behind every new invention and product, including the device you are using to read this story, is years of research, investment, and planning. Organizations that want to reach these milestones ...

Engineering

How green cities could remove CO₂ from the atmosphere

More than a thousand cities around the world now have "net zero" pledges: they want to emit only as much CO2 into the atmosphere as they can simultaneously recapture. An elaborate meta-study has now summarized the state of ...

Energy & Green Tech

Sealing homes' leaky HVAC systems: A sneaky good climate solution

There's a hidden scourge making homes more harmful to the climate and less comfortable: leaky heating and cooling systems. Plugging those leaks may be the dull stepchild of the energy transition, but that doesn't make it ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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