Energy & Green Tech

Battery-free 'smart' toys move closer to commercial reality

Rubber duckies could soon be at the forefront of an electronic revolution. In ACS Sustainable Chemistry & Engineering, scientists report they have used specialized nanogenerators that gather energy from mechanical vibrations ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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