Business

Brazil's Embraer announces 3rd quarter loss

Brazilian plane-maker Embraer announced on Monday a third quarter loss of 160.4 million reais ($30.2 million) due to falling revenue in its defense and security sectors.

Energy & Green Tech

Hazy timeframe for reaching electric plane era

Recent test flights suggest the era of electric airplanes is coming closer, but aviation experts caution that achieving commercial use hinges on regulatory approval which has an unknowable timeframe.

Energy & Green Tech

Researchers develop a cobalt-free cathode for lithium-ion batteries

Researchers at the University of California, Irvine and four national laboratories have devised a way to make lithium-ion battery cathodes without using cobalt, a mineral plagued by price volatility and geopolitical complications.

Engineering

First-of-its-kind 3D-printed home blends concrete, wood

Pouring layers of concrete like rows of toothpaste, an industrial-sized 3D printer this week continued adding a second floor to a Houston home that will be the first multistory printed structure in the United States.

Energy & Green Tech

Getting wave energy technology from the lab to the market

Wave energy is a form of renewable energy that can be harnessed from the motion of waves. On its own, it could easily meet all of the world's energy needs. Europe, home to several of the finest resources thanks to its Atlantic ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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