Business

Longest non-stop passenger flight arrives in Sydney

The longest non-stop passenger flight touched down in Australia Sunday morning after more than 19 hours in the air, a milestone journey from New York that Qantas hopes to parlay into commercial success.

Business

Boeing reports Q4 loss but reaffirms 2023 targets

Persistent supply chain woes and staffing issues led to another quarterly loss at Boeing, but the company on Wednesday confirmed its 2023 outlook amid strong aviation demand.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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