Engineering

Drones to deliver incessant buzzing noise, and packages

A sister company of Google, Alphabet's Wing Aviation, just got federal approval to start using drones for commercial delivery. Amazon's own drone-delivery program is ready to launch as well. As drones take flight, the world ...

Internet

Reddit groups go silent in AI-linked fee clash

Reddit, the hugely popular discussion platform, suffered a major outage on Monday as the site's communities protested new fees being charged to provide access to developers.

Hi Tech & Innovation

Volocopter flying taxi seeks to seduce Paris

A German company is seeking to use the exposure generated by the Paris Olympics to overcome the opposition of local politicians and demonstrate that flying taxis can serve the French capital.

Business

Will the US government nationalize Boeing?

About 12 years after the US government bailed out General Motors and Chrysler, Washington policymakers are debating how to throw Boeing a lifeline as it reels from dual crises over the coronavirus and 737 MAX.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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