Business

Airbus first-half net profit halved to 825 mn euros

Airbus said Tuesday that its net profit in the first half year fell 46 percent to 825 million euros ($890 million), dragged down by a massive writedown in its space operations.

Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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