Energy & Green Tech

What will it take for China to reach carbon neutrality by 2060?

To become carbon neutral by 2060, as mandated by President Xi Jinping, China will have to build eight to 10 times more wind and solar power installations than currently exist in the country. Reaching carbon neutrality will ...

Energy & Green Tech

Researchers create more efficient perovskite solar cell

A team of researchers from the University of Toronto has created a triple-junction perovskite solar cell with record efficiency by overcoming a key limitation of previous designs.

Energy & Green Tech

Researchers develop a cobalt-free cathode for lithium-ion batteries

Researchers at the University of California, Irvine and four national laboratories have devised a way to make lithium-ion battery cathodes without using cobalt, a mineral plagued by price volatility and geopolitical complications.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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