Energy & Green Tech

First commercial electric plane takes flight in Canada

The world's first fully electric commercial aircraft took its inaugural test flight on Tuesday, taking off from the Canadian city of Vancouver and offering hope that airlines may one day end their polluting emissions.

Business

Longest non-stop passenger flight arrives in Sydney

The longest non-stop passenger flight touched down in Australia Sunday morning after more than 19 hours in the air, a milestone journey from New York that Qantas hopes to parlay into commercial success.

Engineering

NASA's first-of-kind tests look to manage drones in cities

NASA has launched the final stage of a four-year effort to develop a national traffic management system for drones, testing them in cities for the first time beyond the operator's line of sight as businesses look in the future ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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