Hi Tech & Innovation

Volocopter flying taxi seeks to seduce Paris

A German company is seeking to use the exposure generated by the Paris Olympics to overcome the opposition of local politicians and demonstrate that flying taxis can serve the French capital.

Energy & Green Tech

Boosting thermal energy storage with polyelectrolytes

Oak Ridge National Laboratory researchers have demonstrated that an additive made from polymers and electrolytes improves the thermal performance and stability of salt hydrate phase change materials, or PCMs, a finding that ...

Energy & Green Tech

Less power, lower emissions: improving AC technology

With air conditioner demand surging, scientists are looking for ways to improve the energy efficiency of cooling systems and limit damaging emissions that accelerate global warming.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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