Electronics & Semiconductors

Tactile tattoos to make virtual worlds tangible

Virtual and augmented reality (VR and AR), often combined under the term 'extended reality (XR)', are increasingly losing their niche status and entering the mass market. Think of the metaverse, gaming, applications in industry ...

Consumer & Gadgets

Advertising source may drive experience for some Siri users

Advertisements on a voice assistant like Alexa or Siri may be more effective if the assistant is viewed as the medium for the ad, not the source. However, user motives play a role in how these persuasive messages are received, ...

Electronics & Semiconductors

A new development method for flexible electronics

A simple, fast, and green flexible electronics preparation technology was put forward by the research team led by Prof. Zhao Gang from the University of Science and Technology of China (USTC) of the Chinese Academy of Sciences ...

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