Business

Microsoft CEO hits out at 'dominant' Google in US trial

Microsoft CEO Satya Nadella told a US court on Monday that Google's dominance of the search engine market made it very hard for rivals to emerge, hitting out sharply at the business practices of his company's archrival.

Business

EU opens antitrust probe into Microsoft over Teams

The European Commission on Thursday announced an antitrust probe into Microsoft bundling its Teams communications app with its popular Office suite, on concerns the firm could be cutting out competitors.

Business

Taiwan's Foxconn predicts huge growth in AI server business

Taiwanese tech giant and key Apple supplier Foxconn predicts three-digit growth for its artificial intelligence server business due to robust demand for AI products such as ChatGPT, its chairman said Wednesday.

Business

Lyft's new CEO tackles a job requiring some heavy lifting

Even before he joined Lyft's board in 2021, David Risher had taken hundreds of trips as a passenger so he felt like he knew a lot about the ride-hailing service. But he never expected to be thrust into the driver's seat at ...

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Market share

Market share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.

Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.

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