Energy & Green Tech

How a cognitive bias is blocking the rise of electric cars

What are the barriers to the adoption of electric cars? Although the main financial and technological obstacles have been removed, their market share still needs to increase. In a recent study, a team from the University ...

Internet

Who's got your mail? Google and Microsoft, mostly

Who really sends, receives and, most importantly perhaps, stores your business' email? Most likely Google and Microsoft, unless you live in China or Russia. And the market share for these two companies keeps growing.

Consumer & Gadgets

Malware targeting Apple's M1-based computers found

Security researcher Patrick Wardle is claiming on his Objective-See website that he has found an instance of malware that targets Apple computers running the M1 chipset. Apple began Mac Mini, Macbook Pro and the Macbook Air ...

Energy & Green Tech

Bumpy ride for electric cars in Europe

Electric cars are a key part of Europe's green transition plans but the road ahead remains littered with obstacles with 10 years to go before a crucial milestone.

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Market share

Market share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.

Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.

This text uses material from Wikipedia, licensed under CC BY-SA