Business

Facebook's Meta takes on bond debt, in a first

Facebook-owner Meta is ending a run as one of the few major firms without debt, launching its first bond sale as the company battles uncertainty and bets heavily on its metaverse vision.

Business

Taiwan's Foxconn predicts huge growth in AI server business

Taiwanese tech giant and key Apple supplier Foxconn predicts three-digit growth for its artificial intelligence server business due to robust demand for AI products such as ChatGPT, its chairman said Wednesday.

Business

Apple reaches $2 trillion market value as tech fortunes soar

Apple has become the first U.S. company to boast a market value of $2 trillion as technology continues to reshape a world where smartphones are like appendages and digital services are like instruments orchestrating people's ...

Business

Tough love for Amazon's Bezos in India

Amazon boss Jeff Bezos on Friday promised to create a million new jobs in India in a farewell love letter to the country, after ending a tough visit that reportedly included a snub by Prime Minister Narendra Modi.

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Market share

Market share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.

Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.

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