Internet

Amazon eating Google online search ad share: eMarketer

Amazon is eating into Google's giant slice of online search advertising in the US as businesses target the online retail platform's shoppers, according to an eMarketer forecast released on Tuesday.

Business

UK approves restricted 5G role for China's Huawei

Britain on Tuesday gave the green light to a limited role for Chinese telecoms giant Huawei in the country's 5G network, in a decision that left the United States "disappointed" after it called for a total ban.

Business

US adopts rule that could see Chinese firms leave Wall Street

US market regulators on Thursday announced the adoption of a rule allowing them to delist foreign companies from Wall Street exchanges if they fail to provide information to auditors, which is aimed primarily at Chinese firms.

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Market share

Market share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.

Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.

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