Consumer & Gadgets

Virtual fitting rooms can be a double-edged sword

Driven by online shopping, a growing number of retailers have launched virtual fitting rooms in recent years. That includes Amazon, the top apparel seller in the U.S., along with Nike, Macy's and Walmart. The virtual rooms ...

Business

Apple hits historic $3 trillion milestone

Apple Inc. made Wall Street history as the first company with a market value over $3 trillion, the latest sign of big tech's seemingly unstoppable dominance in equity markets.

Internet

Is WhatsApp a 'new age advertising tool'?

Among the more popular social media software is the WhatsApp software, which exists under the Meta company umbrella alongside Facebook and Instagram. WhatsApp is generally used on an internet-connected mobile device, such ...

Business

Google's first physical store set to open in New York

Google announced plans Thursday for its first-ever physical retail store, set to open in New York this year, as the tech giant moves increasingly into gadgetry in competition with Apple.

Internet

What's your brand?

Researchers created an algorithm that successfully predicted consumer purchases. The algorithm made use of data from the consumers' daily activity on social media. Brands could use this to analyze potential customers. The ...

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