Business

TikTok launches new ad platform as scrutiny increases

Fast-growing video-sharing app TikTok on Wednesday launched a self-serve ad platform, underscoring its ambition to compete with rival social platforms even as it faces new scrutiny in the US and elsewhere.

Internet

Ad boycott strikes at heart of Facebook's business model

Adidas, Puma, Coca-Cola, Starbucks, Unilever, Ford... not a day goes by without another big brand pulling ads from Facebook and other social media, a campaign that is weakening advertising-dependent sites but whose ultimate ...

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Platform

The word platform is used in several different contexts, usually referring to some kind of standing surface used to support things, give them stability, or visibility:

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