Consumer & Gadgets

A guide for using VR and AR technology in foreign markets

Global businesses are embracing augmented reality (AR) and virtual reality (VR) to connect with consumers around the world. The technologies offer new ways to get a feel for products before buying—for everything from virtually ...

Consumer & Gadgets

Q&A: How women and girls are changing gaming

Gaming is one of the biggest industries in the world. In fact, in 2024, the revenue from the worldwide gaming market was estimated at almost $US455 billion. For context, the gaming industry is now generating more revenue ...

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