Consumer & Gadgets

Study finds tactile impressions add product value

To win over consumers, manufacturers should build in tactile experience in product designs. A recent study found that the value of a product could be increased by differentiating its tactile impression.

Consumer & Gadgets

Smarter design of food packaging helps consumers sort waste better

Does the design of food packaging play a role in consumers' waste sorting behavior? Yes, that's what has been shown in a new doctoral thesis, recently presented at the University of Borås, Sweden. What is unique is that ...

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