Consumer & Gadgets

How much does chatbot bias influence users? A lot, it turns out

Customers are 32% more likely to buy a product after reading a review summary generated by a chatbot than after reading the original review written by a human. That's because large language models introduce bias, in this ...

Consumer & Gadgets

Say what's on your mind, and AI can tell what kind of person you are

If you say a few words, generative AI will understand who you are—maybe even better than your close family and friends. A new University of Michigan study found that widely available generative AI models (e.g., ChatGPT, Claude, ...

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