Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing.
Business
If you are a budget-conscious traveler, there is a chance you've used a travel site aggregator like Orbitz to book your air transportation. Or, perhaps you shopped around on multiple aggregators, and made your final booking ...
Sep 2, 2020
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Internet
How long has it been since you logged onto a Web site and you were prompted to decide whether to opt out of "cookies" that the site told you will enhance your online experience? Minutes? Hours?
Jan 17, 2020
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Business
New research co-authored by Yanwen Wang, an assistant professor in the UBC Sauder School of Business, reveals that the resale ticket market also appeals to sports fans who normally buy season tickets.
Jan 15, 2020
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