This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility:

fact-checked

reputable news agency

proofread

Snapchat to add in-app Amazon shopping

A year after working with Amazon to let Snapchat users 'try on' glasses using augmented reality then buy pairs they like, the companies announce they will begin to let people buy things from Amazon without leaving the Snapchat app
A year after working with Amazon to let Snapchat users 'try on' glasses using augmented reality then buy pairs they like, the companies announce they will begin to let people buy things from Amazon without leaving the Snapchat app.

Amazon on Tuesday confirmed it is partnering with Snapchat-parent Snap to let users of the ephemeral messaging service buy things from the online retail titan without leaving the app.

Snap shares shot up more than 7 percent on the news, ending the formal trading day at $12.15 per share.

"For the first time, customers will be able to shop Amazon's Snapchat ads and check out with Amazon without leaving the social media app," a spokesperson for the online retail platform said in response to an AFP inquiry.

"Customers in the United States will see pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat as part of the new experience."

In-app shopping will be available for select products advertised on Snapchat and sold at Amazon, the spokesperson added.

People will be able to link their Snapchat and Amazon accounts to take advantage of the in-app shopping feature, according to Amazon.

Snap and Amazon last year unveiled a collaboration that let Snapchat users "try on" eyeglasses using augmented reality (AR) then buy those they liked at Amazon.

Snap said at the time that some 363 million people used Snapchat daily.

"With the combined innovation and technology between Snap and Amazon, we are unlocking exciting and fun new try-on experiences for hundreds of millions of Snapchatters," Snap senior vice president of partnerships Ben Schwerin said at the time.

"AR eyewear is just the first step in our partnership."

The Southern California-based company known for its vanishing, photo-based messages has been working to boost revenue at the platform.

Snap makes money from digital advertising, where it faces competition from internet giants Google and Facebook.

Details were not available regarding what share, if any, Snap will get of Amazon shopping transactions made through its app.

© 2023 AFP

Citation: Snapchat to add in-app Amazon shopping (2023, November 15) retrieved 17 July 2024 from https://techxplore.com/news/2023-11-snapchat-in-app-amazon.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.

Explore further

End of road for controversial Snapchat 'speed filter'

18 shares

Feedback to editors