Internet

Google takes up to 42% from ads, states say in antitrust case

Google takes up to 42% of the money paid for digital ads published online, according to a newly unsealed court filing by states that claim the search and advertising giant abuses its monopoly power in online advertising to ...

Business

Facebook ad business hit by new Apple privacy rules

Facebook said Wednesday that Apple's iPhone privacy changes, which allow users to block tracking, significantly affected its advertising revenues because less data could be collected.

Internet

Personalised gambling adverts: A troubling new trend

There's a new type of gambling advert being used online and on social media to try and appeal to viewers, recent research has shown. Unlike on television, these online advertisements can be more personalized, interactive ...

Business

Big Tech booms even as lockdown living wanes

Big Tech goliaths like Facebook and Amazon unveiled whopping profits this week, showing their dominance in lockdown lifestyles is on course to grow well beyond the pandemic.

Business

Facebook profits top $10B as its CEO exalts the 'metaverse'

Concerns about a revenue growth slowdown pushed Facebook's shares lower in after-hours trading Wednesday, not long after the company reported that its second-quarter profits doubled thanks to a massive increase in advertising ...

Business

Upbeat quarterly update lifts Twitter shares

Twitter on Thursday posted better-than-expected results for the recently ended quarter with gains in revenue, profit and its user base, sparking a rally in shares for the messaging platform.

Internet

Managing data practices on the web

Surfing the web today exposes users to a shocking array of data collection practices. Websites are building digital profiles about you, targeting ads towards you, and sometimes they're even using your computer to mine cryptocurrency, ...

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Advertising

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

This text uses material from Wikipedia, licensed under CC BY-SA