Social media: How algorithms influence election campaigns
A study published in the journal PNAS Nexus reveals how social media algorithms favor politically sponsored content from certain parties given the same investment budget.
Jul 18, 2024
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Consumer & Gadgets
A study published in the journal PNAS Nexus reveals how social media algorithms favor politically sponsored content from certain parties given the same investment budget.
Jul 18, 2024
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Energy & Green Tech
There is public support for introducing traffic-light labeling and levies for the advertising of high-carbon products and services like petrol and diesel cars, meat and air travel, new research shows.
Jun 19, 2024
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Business
Pop-culture powerhouse Japan wants to expand its overseas market for video games, manga and anime fourfold to $130 billion in about a decade, the government has said.
Jun 5, 2024
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Business
Beauty brand Dove recently announced it would not use models generated by artificial intelligence (AI) in its advertising campaigns. But is this really an anti-AI stance or merely the marketing of "inclusive" and "realistic" ...
May 8, 2024
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Consumer & Gadgets
Facebook and Instagram parent company Meta Platforms Inc. is testing new tools that will let advertisers create marketing material, including images and messaging, using generative AI prompts.
May 8, 2024
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Business
Take-Two Interactive on Tuesday told US regulators it is trimming its workforce by five percent and eliminating some video games in production to cut costs.
Apr 17, 2024
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Business
Walmart is buying the smart TV maker Vizio for $2.3 billion as it attempts to expand its rapidly growing advertising business to compete with Amazon.
Feb 20, 2024
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Business
US tech giant Google opened Thursday an AI research hub in Paris, part of a trend for big tech firms to base teams working on cutting-edge products in European centers.
Feb 15, 2024
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Business
Meta Platforms Inc. tripled its profit and posted sharply higher revenue in the final quarter of 2023, boosted by a rebound in digital advertising as well cost cutting and layoffs in what CEO Mark Zuckerberg called the "year ...
Feb 1, 2024
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Business
A study in the International Journal of Business Information Systems has looked at the impact of artificial intelligence (AI) on digital marketing. The researchers provide a pragmatic view of the future of this area of marketing ...
Dec 15, 2023
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA