Business
The coronavirus crisis has weighed heavily on print newspapers already battling for survival around the world, with the number of copies sold tumbling while less profitable digital readerships surge.
Aug 7, 2020
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4
Business
President Donald Trump said Friday he will bar fast-growing social media app TikTok from the United States as American authorities have raised concerns the service could be a tool for Chinese intelligence.
Jul 31, 2020
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5
Business
Google parent Alphabet reported a rare drop in revenue and profit on Thursday in a quarterly update that nonetheless topped market expectations.
Jul 31, 2020
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4
Business
A US government national security review of the social media app TikTok is nearly complete and will deliver a recommendation to the White House this week, Treasury Secretary Steven Mnuchin said Wednesday.
Jul 29, 2020
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2
Business
The four major tech firms whose chief executives are testifying at a congressional antitrust hearing face a variety of complaints about their dominance in the US and elsewhere.
Jul 27, 2020
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Business
Microsoft said the coronavirus pandemic has increased demand for its flagship products, reporting quarterly earnings Wednesday that beat Wall Street expectations.
Jul 23, 2020
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Internet
Civil rights groups were swift in their criticism of a plan being weighed by Facebook Inc. to halt political advertising before the U.S. election, saying the ban would do little to address rampant hate speech and misinformation ...
Jul 13, 2020
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Internet
Hundreds of advertisers say they won't spend money on Facebook in July or beyond over concerns the social media company isn't doing enough to stop hate speech. But the exodus of spenders may not be enough to push CEO Mark ...
Jul 7, 2020
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7
Business
With the U.S. Justice Department nearing a lawsuit against Alphabet Inc.'s Google for antitrust violations, a coalition of states that are conducting a parallel investigation are divided over the best strategy for taking ...
Jul 6, 2020
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4
Business
Google is expected to see its first decline in US ad revenues this year as the coronavirus pandemic hits travel advertising, a market tracker said Monday.
Jun 22, 2020
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7
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA
