Twitter reporting earnings on heels of Elon Musk buyout deal
Twitter, which has agreed to be sold to billionaire Elon Musk, is due to report its first-quarter earnings Thursday before trading opens on Wall Street.
Apr 28, 2022
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Business
Twitter, which has agreed to be sold to billionaire Elon Musk, is due to report its first-quarter earnings Thursday before trading opens on Wall Street.
Apr 28, 2022
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43
Internet
Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don't actually decide who gets to show ads to ...
Apr 13, 2022
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Business
TV companies will need to radically adapt themselves to the fast-evolving world of online entertainment if they hope to survive, experts have warned.
Apr 7, 2022
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Internet
New research from North Carolina State University offers insight into why Facebook's targeted advertising can sometimes be more like a wild pitch. Researchers already knew Facebook creates interest profiles for users based ...
Mar 28, 2022
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Business
Britain on Friday said it had accepted changes proposed by Google to address competition and customer privacy concerns linked to online advertising, with the US tech giant vowing to apply them globally.
Feb 11, 2022
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Consumer & Gadgets
The pay television market in the United States was dominated by a handful of cable operators until the early 1990s with the entry of satellite TV, which has grown consistently ever since.
Jan 10, 2022
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Business
AT&T will sell its advertising marketplace platform Xandr to Microsoft, the company disclosed Tuesday morning in a release.
Dec 21, 2021
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Internet
Is it legal—or even appropriate—for governments to tax digital advertisers on the user data collected from consumers? That's one of the many questions public policy makers must grapple with as they look for new ways to ...
Dec 8, 2021
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Internet
A piece of research undertaken by scientists at the Universidad Carlos III de Madrid (UC3M) and the Graz University of Technology (Austria) shows that an advertising campaign on Facebook can target a specific person, with ...
Dec 2, 2021
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Internet
Google takes up to 42% of the money paid for digital ads published online, according to a newly unsealed court filing by states that claim the search and advertising giant abuses its monopoly power in online advertising to ...
Oct 25, 2021
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA