Security
Smart street furniture—powered and digitally networked furniture that collects and generates data—is arriving in Australia. It comes in a variety of forms, including benches, kiosks, light poles and bus stops. Early examples ...
Jun 23, 2021
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16
Business
The concept of privacy in the age of the web and social media remains high on the agenda for many people—those on the business and marketing side who would like to advertise with greater precision and those on the consumer ...
Jun 21, 2021
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2
Business
Google is being fined 220 million euros ($268 million) by France's antitrust watchdog for abusing its 'dominant' position in online advertising.
Jun 7, 2021
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4
Business
The European Commission said on Friday it has given the Chinese-owned video app TikTok one month to answer complaints from a European consumer group over its commercial practices.
May 28, 2021
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3
Consumer & Gadgets
Whether it's trying on lipstick or clothing online, using floor plan software to find out how furniture will fit in a new home or ordering a contactless Coke using a cell phone, businesses are continually finding new ways ...
May 26, 2021
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8
Internet
As an expert in the algorithmic engines that drive online advertising, Harikesh Nair loves to explore that rarified zone where deep scholastic research and real-world business needs overlap.
May 21, 2021
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6
Business
A week of blockbuster earnings reports from Big Tech culminated Thursday with Amazon crushing forecasts of how much money it would rake in from pandemic-revved online shopping and growing reliance on internet-hosted services.
Apr 29, 2021
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4
Business
Google's digital advertising network has shifted back into high gear, with its corporate parent reporting profit that more than doubled after an unprecedented setback during the early stages of the pandemic.
Apr 27, 2021
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4
Software
An update to the software powering some billion iPhones around the world kicks in Monday with an enhanced privacy feature critics fear will roil the internet advertising world.
Apr 25, 2021
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162
Business
A group of Wisconsin newspapers have filed a federal lawsuit claiming Google and Facebook's monopoly on digital advertising threatens the publications' existence and violates antitrust law.
Apr 20, 2021
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5
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA
