Business
On Friday, Elon Musk announced that NBC Universal's Linda Yaccarino will serve as the new CEO of Twitter. Yaccarino is a longtime advertising executive credited with integrating and digitizing ad sales at NBCU. Her challenge ...
May 13, 2023
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25
Security
Smart street furniture—powered and digitally networked furniture that collects and generates data—is arriving in Australia. It comes in a variety of forms, including benches, kiosks, light poles and bus stops. Early examples ...
Jun 23, 2021
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16
Internet
Hundreds of advertisers say they won't spend money on Facebook in July or beyond over concerns the social media company isn't doing enough to stop hate speech. But the exodus of spenders may not be enough to push CEO Mark ...
Jul 7, 2020
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7
Consumer & Gadgets
The pay television market in the United States was dominated by a handful of cable operators until the early 1990s with the entry of satellite TV, which has grown consistently ever since.
Jan 10, 2022
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4
Business
The same technology that secures cryptocurrency systems could also protect users from invasive and predatory advertising, according to a new study from researchers at the University of Georgia.
May 2, 2023
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45
Internet
Big Tech companies such as Google and Meta might soon have to pay media outlets for posting and using their news content under a proposed California measure attempting to save local journalism.
May 3, 2023
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41
Business
Google is set to be hit with a formal antitrust complaint from the European Union that could pave the way for massive fines and strike at the heart of the advertising technology that drives most of the U.S. firm's revenue.
Jun 13, 2023
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5
Business
President Donald Trump said Friday he will bar fast-growing social media app TikTok from the United States as American authorities have raised concerns the service could be a tool for Chinese intelligence.
Jul 31, 2020
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5
Business
Britain on Friday said it had accepted changes proposed by Google to address competition and customer privacy concerns linked to online advertising, with the US tech giant vowing to apply them globally.
Feb 11, 2022
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4
Business
Facebook said Wednesday that Apple's iPhone privacy changes, which allow users to block tracking, significantly affected its advertising revenues because less data could be collected.
Sep 22, 2021
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5
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA
