A measure to make Maryland the first state in the nation to tax companies like Facebook and Google for money they make from digital ads on the internet is making steps forward in the state's legislature.
Mar 13, 2020
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Internet
Political ad spending is surging for the US election, with digital campaigns—led by Facebook—accounting for nearly one-fifth of the total, researchers said Wednesday.
Feb 12, 2020
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Business
Google parent Alphabet on Monday reported rising profits in the final three months of last year amid growth in digital advertising and cloud computing, but shares took a hit on disappointing revenue growth.
Feb 3, 2020
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Business
The US Justice Department and state attorneys general are meeting this week for talks on their concurrent investigations into possible anti-competitive practices by Google, the Wall Street Journal reported Sunday.
Jan 26, 2020
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Internet
How long has it been since you logged onto a Web site and you were prompted to decide whether to opt out of "cookies" that the site told you will enhance your online experience? Minutes? Hours?
Jan 17, 2020
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Internet
Online music giant Spotify said Friday it would suspend political advertising in early 2020, becoming the latest digital giant to act on concerns over disinformation ahead of the US election.
Dec 28, 2019
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Internet
A sweeping new law that aims to rewrite the rules of the internet in California is set to go into effect on Jan. 1.
Dec 27, 2019
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Business
France's competition authority fined Google 150 million euros ($166 million) on Friday for "abusing its dominant position" in the online ad market.
Dec 20, 2019
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Business
Britain's competition watchdog on Wednesday signaled its willingness to push for stricter rules to counter Google and Facebook 's dominance of online advertising.
Dec 18, 2019
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Business
Canada will impose a levy on internet giants such as Amazon, Google and Facebook similar to France's digital services tax that created tensions with Washington, two ministers said Monday.
Dec 10, 2019
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA
