TikTok turns its back on political ads
Youth-friendly TikTok on Friday said it won't allow political ads because they would clash with the "light-hearted" feeling at the social network where people share playful video snippets.
Oct 4, 2019
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Internet
Youth-friendly TikTok on Friday said it won't allow political ads because they would clash with the "light-hearted" feeling at the social network where people share playful video snippets.
Oct 4, 2019
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Software
University of Waterloo researchers have developed a novel tool that will enable user-experience designers to create more effective, personalized games and marketing campaigns.
Sep 25, 2019
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Business
Vox Media announced a merger agreement Tuesday with New York Media, home of the prestigious "New York" magazine and a series of other titles.
Sep 25, 2019
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Business
For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating.
Sep 18, 2019
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Internet
Samuel Rader quit his job three years ago to work full time on his YouTube channel, "Sam and Nia," featuring videos of his family life.
Sep 15, 2019
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Business
The backlash against Big Tech moved into a new phase Monday as officials from nearly all US states announced an antitrust investigation into the dominance of internet giant Google.
Sep 10, 2019
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Business
Pop-culture powerhouse Japan wants to expand its overseas market for video games, manga and anime fourfold to $130 billion in about a decade, the government has said.
Jun 5, 2024
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Business
Walmart is buying the smart TV maker Vizio for $2.3 billion as it attempts to expand its rapidly growing advertising business to compete with Amazon.
Feb 20, 2024
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Business
Elon Musk's verbal assault on advertisers who have shunned X (formerly Twitter) threatens to sink the social network further, with the tycoon warning of the platform's demise, just one year after taking control.
Dec 2, 2023
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Business
Walmart is the latest company to publicly join the growing flock of major advertisers to pull spending from X, Elon Musk's beleaguered social media company, amid concerns about hate speech—as well as reaching a sizeable ...
Dec 1, 2023
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Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA