California bill requiring Big Tech to pay for news gains momentum
A California bill that would force Big Tech companies to pay media outlets for posting and using their news content cleared another critical hurdle Thursday.
Jun 2, 2023
0
4
A California bill that would force Big Tech companies to pay media outlets for posting and using their news content cleared another critical hurdle Thursday.
Jun 2, 2023
0
4
Big Tech companies such as Google and Meta might soon have to pay media outlets for posting and using their news content under a proposed California measure attempting to save local journalism.
May 3, 2023
0
41
The same technology that secures cryptocurrency systems could also protect users from invasive and predatory advertising, according to a new study from researchers at the University of Georgia.
May 2, 2023
0
45
Pulitzer Prize winning digital media outlet BuzzFeed News is being shut down as part of a cost-cutting drive by its corporate parent that's shedding about 15% of its entire staff, adding to layoffs made earlier this year.
Apr 20, 2023
0
19
Whether it's mild curiosity or the business imperative of starting to use artificial intelligence (AI), as part of a unique selling proposition, many people now use ChatGPT, either at work or at home.
Apr 18, 2023
0
20
Twitter's income from advertising will fall by 28 percent in 2023, a closely watched forecast said Tuesday, as the platform struggles under the ownership of Elon Musk.
Apr 11, 2023
0
3
Facebook owner Meta said on Thursday it would tweak how it collects data on users in Europe after it got fined for failing to ask for proper permission.
Mar 30, 2023
0
4
In January, the Justice Department sued Google, claiming the tech company abused a monopoly in online advertising by seizing control of tools built on top of its platform. Google—along with Amazon and Apple—have faced ...
Feb 21, 2023
0
4
Google's dominance as the most visited website has been undisputed since it rose to prominence as the leading search engine in the early 2000s. However, that position could now be facing its biggest ever threat, with the ...
Feb 20, 2023
0
11
Several Internet business experts see a technology that has made cryptocurrencies possible as a panacea to today's online advertising accountability woes that stem from ad-tech giants hoarding the ad engagement data in their ...
Feb 15, 2023
0
6
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA