The metaverse threat: 'TV will die with its audience'
TV companies will need to radically adapt themselves to the fast-evolving world of online entertainment if they hope to survive, experts have warned.
Apr 7, 2022
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19
Business
TV companies will need to radically adapt themselves to the fast-evolving world of online entertainment if they hope to survive, experts have warned.
Apr 7, 2022
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19
Business
Britain on Friday said it had accepted changes proposed by Google to address competition and customer privacy concerns linked to online advertising, with the US tech giant vowing to apply them globally.
Feb 11, 2022
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Consumer & Gadgets
The pay television market in the United States was dominated by a handful of cable operators until the early 1990s with the entry of satellite TV, which has grown consistently ever since.
Jan 10, 2022
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Internet
Is it legal—or even appropriate—for governments to tax digital advertisers on the user data collected from consumers? That's one of the many questions public policy makers must grapple with as they look for new ways to ...
Dec 8, 2021
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Internet
A piece of research undertaken by scientists at the Universidad Carlos III de Madrid (UC3M) and the Graz University of Technology (Austria) shows that an advertising campaign on Facebook can target a specific person, with ...
Dec 2, 2021
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Internet
Google takes up to 42% of the money paid for digital ads published online, according to a newly unsealed court filing by states that claim the search and advertising giant abuses its monopoly power in online advertising to ...
Oct 25, 2021
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Internet
Facebook Inc. is changing the way it counts user profiles for advertising purposes—a move that will increase the number of total accounts an advertiser can reach—as part of an effort to improve privacy.
Oct 12, 2021
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5
Internet
Social media platforms are transforming how online advertising works and, in turn, raising concerns about new forms of discrimination and predatory marketing.
Oct 1, 2021
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Business
Facebook said Wednesday that Apple's iPhone privacy changes, which allow users to block tracking, significantly affected its advertising revenues because less data could be collected.
Sep 22, 2021
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Internet
Over the past 25 years, the name "Google" has become synonymous with the idea of searching for anything online. In much the same way "to Hoover" means to use a vacuum cleaner, dictionaries have recognized "to Google" as meaning ...
Sep 1, 2021
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6
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA