Why the world is watching Australia's tussle with Big Tech
Facebook's decision to pull news from its platform in Australia comes in response to legislation that would force tech giants to pay for sharing news content.
Feb 18, 2021
0
6
Internet
Facebook's decision to pull news from its platform in Australia comes in response to legislation that would force tech giants to pay for sharing news content.
Feb 18, 2021
0
6
Business
Australia on Friday moved a step closer to introducing pioneering legislation that would force tech giants to pay for sharing news content, a move that could change how people worldwide experience the internet.
Feb 12, 2021
0
4
Business
Pandemic-driven lifestyle changes that have put the internet at the center of seemingly everything proved a financial boon for Amazon and Google in the final three months of last year.
Feb 3, 2021
0
5
Internet
Facebook on Friday said it is working on a way to let advertisers avoid having marketing messages appear in feeds alongside content they'd rather not be associated with.
Jan 29, 2021
0
4
Internet
Facing a major slump in printed newspaper sales and advertising revenue, Latin America's press is fighting for survival—and increasingly betting on paid digital subscriptions as readers turn to the internet.
Jan 26, 2021
0
6
Business
Several US states led by Texas filed a suit against Google Wednesday over alleged anti-competitive practices, branding it an "internet Goliath" that had eliminated competition in online advertising and was harming consumers.
Dec 16, 2020
0
5
Business
California will join the US government and 11 other states in bringing lawsuits against Google for abusing its market dominance, the state's top prosecutor said Friday.
Dec 12, 2020
0
15
Business
Google faces fresh regulatory scrutiny in Britain over plans to revamp its ad data system, after a group of competitors complained to regulators that the changes would cement the U.S. tech giant's online dominance.
Nov 23, 2020
0
7
Internet
Despite a concerted effort by Facebook to stem political misinformation ahead of the US elections, false and misleading ads are still circulating as a result of glitches and loopholes—and what critics claim is weak enforcement ...
Nov 2, 2020
0
3
Business
When asked about Google, Bryan Clayton voices a familiar lament among small business owners.
Nov 1, 2020
1
5
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
This text uses material from Wikipedia, licensed under CC BY-SA