Machine learning & AI
A recent study has identified four factors that predict user satisfaction with customer service chatbots. The study also found that a positive chatbot experience was associated with customer loyalty, highlighting the potential ...
Dec 15, 2020
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Business
In the weeks after Elon Musk acquired Twitter Inc., hundreds of advertisers paused spending on the platform, wary of the changes the mercurial billionaire might bring to the social media platform. Months later, many still ...
Mar 31, 2023
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Automotive
Frankfurt's biennial International Auto Show (IAA) opens its doors to the public Thursday, but major foreign carmakers are staying away while climate demonstrators march outside—forming a microcosm of the industry's woes.
Sep 8, 2019
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4
Internet
After months of controversy, Elon Musk is now at the head of one of the most influential social networks on the planet, whose "tremendous potential" he has promised to unleash.
Oct 29, 2022
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Business
Taiwan Semiconductor Manufacturing Co., the world's biggest contract producer of processor chips, said Friday its revenue rose 16.7% in the latest quarter over a year ago as the global economy rebounded from the coronavirus ...
Apr 9, 2021
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5
Business
Taiwan Semiconductor Manufacturing Company said Thursday it was planning to invest $100 billion over the next three years to meet soaring demand as a global shortage of chips hits the auto and other industries.
Apr 1, 2021
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4
Electronics & Semiconductors
Taiwan Semiconductor Manufacturing Co., the biggest contract manufacturer of processor chips, reported Thursday its quarterly profit rose 16.4% over a year earlier to $6 billion amid surging demand for chips for smartphones ...
Jan 13, 2022
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Automotive
Chinese automakers warned they may have to put the brakes on production if COVID-19 lockdowns in Shanghai persist, with a top Huawei executive also sounding the alarm Friday about snarled supply chains.
Apr 15, 2022
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3
Automotive
When it comes to buying a new car, the latest and greatest may not be the most dependable.
Nov 14, 2019
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2
Internet
Luxury fashion house Prada has a scheme for customers who want something even more exclusive than its usual range of clothing and accessories. Each month, on a first-come first-served basis, the Time Capsule Collection offers ...
Jun 1, 2022
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The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
This text uses material from Wikipedia, licensed under CC BY-SA
