Internet
The idea of spending millions on non-existent land may sound ludicrous—but feverish predictions of a virtual reality future are pushing investors to bet big on digital real estate.
Dec 5, 2021
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409
Business
New research, led by academics from Royal Holloway, University of London found AI algorithms generated significant economic and non-economic value for "mumpreneurs."
Mar 25, 2024
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2
Internet
Virtual, immersive fan experiences in the metaverse are taking professional sports to a whole new level.
Feb 26, 2024
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25
Engineering
When it comes to product design, brand consistency is one key to success across product lines, managing brands' essence and positively relating to profit. Companies who rely on the release of a next generation model each ...
Jan 19, 2024
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22
Consumer & Gadgets
Elon Musk's recent endorsement of an antisemitic conspiracy theory on X (formerly Twitter) is the latest in a series of controversial statements the owner of the social media platform has made since he acquired it in 2022. ...
Dec 5, 2023
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1
Consumer & Gadgets
Consumers are as likely to buy products advertised online by AI-created models as by humans, new research says.
Aug 31, 2023
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117
Automotive
China was the road to the future for foreign brands at the Shanghai Auto Show on Tuesday, who are racing to catch up with Chinese competitors in the crucial electric vehicle market.
Apr 18, 2023
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17
Automotive
Volkswagen unveiled an electric luxury sedan that promises a 700-kilometer (435-mile) battery range as global and Chinese automakers displayed their latest SUVs, sedans and muscle cars Tuesday at the world's biggest auto ...
Apr 18, 2023
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4
Business
Augmented reality (AR) could change the way we buy clothes in the future.
Dec 14, 2022
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4
Consumer & Gadgets
Wearable fitness devices have become very popular among people hoping to improve their health. They can be used to monitor activities such as walking, running, and cycling, plotting routes, recording speed, hills and valleys. ...
Dec 6, 2022
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30
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
This text uses material from Wikipedia, licensed under CC BY-SA
