Engineering

Matching energy supply and demand in buildings

As power grids evolve to incorporate new variable renewable energy sources and adapt to growing peak electricity demands, balancing the grid—scheduling appropriate electricity supply to match demand—will become increasingly ...

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Volocopter flying taxi seeks to seduce Paris

A German company is seeking to use the exposure generated by the Paris Olympics to overcome the opposition of local politicians and demonstrate that flying taxis can serve the French capital.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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