Business

Fines cause turbulence for Airbus results

Airbus on Thursday reported a net loss of 1.36 billion euros for 2019, weighed down by massive fines to settle bribery scandals and extra costs for the A400M military transport aircraft.

Automotive

EU auto market set for first drop in seven years: carmakers

European new car sales are forecast to fall by two percent in 2020, their first drop in seven years, the industry trade association said Wednesday as it urged governments to aid a transition to electric vehicles.

Consumer & Gadgets

CES gadget show: How watching TV will change in the 2020s

What will watching TV be like in the 2020s? Amid new gadgets and glitz, the CES tech show in Las Vegas aims to offer some answers, many of which boil down to more streaming and more efforts to glue you to your phone.

page 18 from 21

Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

This text uses material from Wikipedia, licensed under CC BY-SA