Business

Delta sees 90% drop in Q2 revenues due to virus

Delta Air Lines said Friday it was will reduce hours for some employees as it projected a stunning 90 percent drop in second-quarter revenue due to the coronavirus outbreak.

Business

EasyJet grounds 'entire fleet' over coronavirus

British airline easyJet on Monday said it had grounded its entire fleet because of the coronavirus pandemic but would still be available for rescue flights to repatriate stranded customers.

Business

Will the US government nationalize Boeing?

About 12 years after the US government bailed out General Motors and Chrysler, Washington policymakers are debating how to throw Boeing a lifeline as it reels from dual crises over the coronavirus and 737 MAX.

Business

Mideast airlines lose $7B as airports shut to combat virus

Seven Middle Eastern countries have suspended all commercial flights due to a fast-spreading new virus as the aviation industry's largest trade association announced Thursday that airlines in the region have already lost ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

This text uses material from Wikipedia, licensed under CC BY-SA