Energy & Green Tech

Researchers create more efficient perovskite solar cell

A team of researchers from the University of Toronto has created a triple-junction perovskite solar cell with record efficiency by overcoming a key limitation of previous designs.

Business

Airbus deliveries bounce back in February

Airbus deliveries bounced modestly back in February following a poor January as the group announced on Tuesday it delivered 46 commercial aircraft to clients and also took 99 new orders.

Energy & Green Tech

Electric utes can now power the weekend—and the work week

Four years ago, then-Prime Minister Scott Morrison famously claimed electric vehicles (EVs) would end the weekend. "It's not going to tow your trailer. It's not going to tow your boat. It's not going to get you out to your ...

Machine learning & AI

Video: A new generation of AI assistants

In this video, DARPA program manager Dr. Bruce Draper describes the technology he thinks could usher in the next "do-it-yourself" revolution.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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