Engineering

NASA's first-of-kind tests look to manage drones in cities

NASA has launched the final stage of a four-year effort to develop a national traffic management system for drones, testing them in cities for the first time beyond the operator's line of sight as businesses look in the future ...

Business

Delta sees 90% drop in Q2 revenues due to virus

Delta Air Lines said Friday it was will reduce hours for some employees as it projected a stunning 90 percent drop in second-quarter revenue due to the coronavirus outbreak.

Energy & Green Tech

Less power, lower emissions: improving AC technology

With air conditioner demand surging, scientists are looking for ways to improve the energy efficiency of cooling systems and limit damaging emissions that accelerate global warming.

Business

Brazil's Embraer reports $315 mln in losses

Brazilian aircraft manufacturer Embraer reported second quarter losses of $315 million Wednesday, as sales plunged due to the coronavirus pandemic and a proposed joint venture with Boeing collapsed.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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