Automotive

Off-road autonomous driving tools focused on camera vision

Southwest Research Institute has developed off-road autonomous driving tools with a focus on stealth for the military and agility for space and agriculture clients. The vision-based system pairs stereo cameras with novel ...

Energy & Green Tech

Boosting thermal energy storage with polyelectrolytes

Oak Ridge National Laboratory researchers have demonstrated that an additive made from polymers and electrolytes improves the thermal performance and stability of salt hydrate phase change materials, or PCMs, a finding that ...

Energy & Green Tech

Electric utes can now power the weekend—and the work week

Four years ago, then-Prime Minister Scott Morrison famously claimed electric vehicles (EVs) would end the weekend. "It's not going to tow your trailer. It's not going to tow your boat. It's not going to get you out to your ...

Energy & Green Tech

Hazy timeframe for reaching electric plane era

Recent test flights suggest the era of electric airplanes is coming closer, but aviation experts caution that achieving commercial use hinges on regulatory approval which has an unknowable timeframe.

Energy & Green Tech

Visualizing a city's energy use

The building sector in the U.S. accounts for 39 percent of energy use, with commercial buildings responsible for about half of that. As cities grapple with climate change, making commercial buildings more efficient is a key ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

This text uses material from Wikipedia, licensed under CC BY-SA