Energy & Green Tech

Getting wave energy technology from the lab to the market

Wave energy is a form of renewable energy that can be harnessed from the motion of waves. On its own, it could easily meet all of the world's energy needs. Europe, home to several of the finest resources thanks to its Atlantic ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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