Automotive

Breakthrough in faster-than-sound jet engines

Almost 75 years ago, U.S. Air Force pilot Chuck Yeager became the first person to fly faster than the speed of sound. Engineers have been pushing the boundaries of ultrafast flight ever since, attaining speeds most of us ...

Automotive

Ford ramping up electric vehicles in Europe

Ford says it will have three new electric passenger vehicles and four new electric commercial vehicles in Europe by 2024, part of the automaker's continued push to grow its presence in the EV market.

Business

Boeing deliveries rose in 2021 but still lag Airbus

Boeing delivered more than twice as many commercial planes in 2021 as the year earlier, but still lagged its archrival Airbus in the closely-watched industry benchmark, according to figures released Tuesday.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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