Robotics

Get up and go bots getting closer, study says

Robotics researchers at the University of California San Diego have for the first time used a commercial 3-D printer to embed complex sensors inside robotic limbs and grippers. But they found that materials commercially available ...

Engineering

Drones to deliver incessant buzzing noise, and packages

A sister company of Google, Alphabet's Wing Aviation, just got federal approval to start using drones for commercial delivery. Amazon's own drone-delivery program is ready to launch as well. As drones take flight, the world ...

Business

Airbus first-half net profit halved to 825 mn euros

Airbus said Tuesday that its net profit in the first half year fell 46 percent to 825 million euros ($890 million), dragged down by a massive writedown in its space operations.

Energy & Green Tech

Sealing homes' leaky HVAC systems: A sneaky good climate solution

There's a hidden scourge making homes more harmful to the climate and less comfortable: leaky heating and cooling systems. Plugging those leaks may be the dull stepchild of the energy transition, but that doesn't make it ...

Business

Boeing CEO to exit as safety concerns mount

Boeing announced Monday a leadership shakeup headlined by the departure of CEO Dave Calhoun as the aviation giant faces heavy scrutiny following safety incidents and manufacturing issues.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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