Energy & Green Tech

The future of road freight transport is electric, says report

The availability of a broad-scale and well-performing charging network by 2035 offers potential to increase new registrations of battery electric trucks to 100%. The key entry point for ensuring the market success of zero-emission ...

Business

Airbus deliveries bounce back in February

Airbus deliveries bounced modestly back in February following a poor January as the group announced on Tuesday it delivered 46 commercial aircraft to clients and also took 99 new orders.

Machine learning & AI

Video: A new generation of AI assistants

In this video, DARPA program manager Dr. Bruce Draper describes the technology he thinks could usher in the next "do-it-yourself" revolution.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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