Business

China maintains ban on Boeing 737 MAX flights

China's aviation regulator will not yet allow Boeing's troubled 737 MAX jet to fly in the company's biggest market owing to lingering safety concerns, despite the US lifting a ban on commercial flights.

Business

Brazil's Embraer reports $315 mln in losses

Brazilian aircraft manufacturer Embraer reported second quarter losses of $315 million Wednesday, as sales plunged due to the coronavirus pandemic and a proposed joint venture with Boeing collapsed.

Business

Coronavirus pushes Airbus into Q1 loss

European aviation giant Airbus plunged into the red in the first quarter as the coronavirus pandemic sparked "the gravest crisis the aerospace industry has ever known", it said Wednesday.

Business

Many questions for Boeing as it reports earnings

As it reports first quarter earnings Wednesday, Boeing faces many questions over how it will navigate the coronavirus crisis and its devastating impact on global aviation.

Business

Delta sees 90% drop in Q2 revenues due to virus

Delta Air Lines said Friday it was will reduce hours for some employees as it projected a stunning 90 percent drop in second-quarter revenue due to the coronavirus outbreak.

Business

Mideast airlines lose $7B as airports shut to combat virus

Seven Middle Eastern countries have suspended all commercial flights due to a fast-spreading new virus as the aviation industry's largest trade association announced Thursday that airlines in the region have already lost ...

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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