Engineering

Researchers take flight with unmanned aerial vehicles

Unmanned aerial vehicles (UAVs) are getting smarter with the help of an international team of researchers. They developed a way for multiple UAVS to fall into formation while still automatically controlling their own flight ...

Business

Airbus cuts delivery forecast, profits in holding pattern

Airbus cut Wednesday its forecast for the number of planes it will deliver this year as it finds it difficult to meet ambitious targets to speed up production, while profits held steady in the third quarter.

Business

Airbus ups estimate of 20-year demand for new planes

Airbus on Wednesday increased its estimate of the number of new aircraft needed over the coming two decades as airlines seek more fuel-efficient planes even as it trimmed its forecast for the increase in demand for air travel.

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Commercialization

Commercialization is the process or cycle of introducing a new product or production method into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $10 million, but can reach up to $200 million.[citation needed]

Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects:

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